Passion drove Mugerwa to find money on social media
Having fallen in love with the internet during his high school days, Robert Mugerwa, who goes by the name ‘The Wizy’ on social media, is now earning a living from his hobby.
“Since high school, I have been a social media enthusiast,”Mugerwa says.
After secondary, he joined YMCA where he graduated in Business Administration but his love for social media kept growing, day by day.
In 2014, he was chosen to push on social media a behavior change campaign code named, Ambition Mission.
“Since then, I started pushing brands and events because of the passion I had for events and artists marketing,” he says.
“Later, I joined friends and opened up socials for a news blog where we wrote about entertainment news and events. One day, a friend of mine who used to work in a certain agency offered us an opportunity to push a soda campaign which was broadcast on TV and just like that, we kick started our influencer careers from there. As they say, the rest is history,” Mugerwa says.
He would later get certified in digital marketing by the American multinational technology company, Google.
Currently, Mugerwa boasts of over 8500 followers on twitter. He does gigs for Swangz Avenue, a record label and artist management company.
He says that many times he gets clients through referrals from friends, relatives and people he has worked for.
“My payment depends on the deliverables and duration. It can be per day or per month and the output is measured through the reach the tweet or post goes, engagements it gets or conversations it creates,” he says.
Mugerwa says he is proud of what he has achieved through social media influencing.
“I have been able to make money and get friends. I am proud to be working with some of the biggest companies and clients in the country including Bell Lager, Pepsi, Nexus Lounge and many more,” he says.
Just like any business, Mugerwa says he has challenges in his social media influencing job.
“Sometimes clients fail to pay the agreed amount of money or don’t pay completely,” he says.
The future is bright
Mugerwa says he is optimistic the future is bright for him.
“Of course, at the moment my focus is more on content creation. In more years to come I look forward to more learning and opportunities in content creation,” he says.
He also has a message for fellow youths.
“Whatever you want to do, go for it. You can be whatever you want to be but start with what you have and one day you will make it.”
